When debiasing oneself from intuitive thinking—System 1 the fast, automatic and emotional, and System 2 the slow, deliberate and systematic –one can understand and accept that it is indeed the beliefs and ideology held by the candidates that matter. Ideology, the integrated assertions, theories and aims that constitute a sociopolitical program is different from beliefs (defined as a degree of conviction of the truth of something especially based on a consideration or examination of the evidence.) Both a candidate’s belief and ideologies matter. Although in this coming election, people may feel that there is not a significant difference between the candidates, there are in fact very significant differences both in beliefs and ideologies. In the hero’s journey that is life, one takes up the courage to explore the differences in the candidates as it relates to ideology and beliefs about democracy, and the people whose lives will be affected by the selection of a candidate. This process often challenges one’s own biased, intuitive thinking. It is often uncomfortable yet necessary as an informed voter. Own it! Feel It! Live It! Love It!